Leading the Way

The scientists at Silent Spring Institute are doing heroic work—researching and discovering toxic chemicals in our environment that cause cancer and other dangerous diseases. But the organization was having trouble finding an effective way to “report back” to donors on the impact of their gifts, because their research is complex, abstract, and far removed from actually fixing the problem.

We rebooted, redesigned, and refocused their donor newsletter to communicate, simply and emotionally, exactly how donor gifts power the research that makes change possible.