I begin an assignment with in-depth qualitative research and interviews. This leads to the development of messaging themes and a communications strategy tailored to your organization’s needs. This work forms the basis of the projects I write for print and web, including:

  • Integrated messaging strategy
  • Campaign case statements
  • Annual appeal campaigns
  • Capabilities brochures
  • Donor newsletters
  • Website copy
  • Profiles & stories about your important supporters

What people are saying ...

Maggie is a talented writer who can quickly assimilate complex information and present it in a consumer friendly and thought-provoking manner. She is a pleasure to work with and we can always count on a well-planned, finely executed, finished product!

—Jeannette Young, Director of Communications, Development Office, Yale-New Haven Hospital