I begin an assignment with in-depth qualitative research and interviews. This leads to the development of messaging themes and a communications strategy tailored to your organization’s needs. This work forms the basis of the projects I write for print and web, including:
- Integrated messaging strategy
- Campaign case statements
- Annual appeal campaigns
- Capabilities brochures
- Donor newsletters
- Website copy
- Profiles & stories about your important supporters
What people are saying ...
Maggie is a talented writer who can quickly assimilate complex information and present it in a consumer friendly and thought-provoking manner. She is a pleasure to work with and we can always count on a well-planned, finely executed, finished product!
—Jeannette Young, Director of Communications, Development Office, Yale-New Haven Hospital